There are a lot of life cover providers that offer quotes for life cover online.  It is ultimately up to you as the consumer to decide who to trust their life insurance needs with.

Life Cover Companies
There are numerous companies that offer life cover directly online to the public.  Many of these companies are well known providers, for example BUPA, Legal & General, LV= (Liverpool Victoria), Scottish Equitable and Zurich.  The problem is that there are so many life insurance providers that offer different premiums for different categories and client lifestyles, considering smoking, age, health condition and the amount of coverage required by each individual client. The second problem with going directly to the provider is that the insured takes on all responsibility for arranging coverage, forgoing the advantage of advice from insurance professionals regarding amounts and type of coverage.

Life Cover Through Banks and Supermarkets

Another option is to apply for your life insurance online through bank or supermarket websites.  The advantage of this is that policy holders normally get discounts that  they wouldn’t get by going directly to the insurer.   Banks may offer an associated product at a reduced rate if clients apply for life insurance through them.  The problem however is that most banks and supermarkets are tied in to one company.  For example, Lloyds TSB use Scottish Widows, Tesco use Direct Line and Egg all use Prudential.  Again by only checking one provider, consumers limit their choices and may not be getting the most competitive information .
Insurance Brokers - Life Cover Insurance Online

Online comparison sites for life cover and other life insurance products are certainly increasing in number.  These sites are extremely useful for instantly comparing all of the leading insurance companies while only entering your information only one time. In addition,  a small number of these sites retain the traditional roots of insurance brokering and can actually offer advice for life insurance coverage.  Jump Life Insurance is one of these companies, and by using an insurance broker, you can:

• Check all of the leading companies instantly.
• Receive advice on products that you need.
• Receive a discounted rate that will beat the banks, supermarkets and insurance companies.

• Apply for a policy and let a professional team chase the insurers and doctors so that you don’t have to.

• Liaise with our friendly UK based operators who will guide and aid you from the start to finish of you life cover application.